A Walk Through Journal Square (or Journal Squared)

While walking through the Journal Square section of Jersey City on a pleasant Sunday afternoon, I stopped and snapped a few pictures of the advertisements for the recently opened and the planned high-rise developments in the neighborhood.

JSQ1
An ad for Journal Squared. Fun corporate speak. Isn’t “being square” a minor insult? I’m confused.

The ad copy consists of typical corporate language, attempting to evoke inspiration and mystique around a bland and dull building.

The target audience is supposed to believe that something special–magical–might happen by living in such a place. This echoes the guiding message of materialism and consumption.

JSQ3
Not to be out done. 1JS.

Meanwhile, hip, stylish, multi-racial young people seem to be reveling in “Jersey City’s new pulse of innovation.” How can a pulse be innovative? You got me. I can’t believe people get paid for writing this dreck.

jsq4
Just your average afternoon at 1JS.

Finally, staring intently at an unseen object apparently suggests that you’re thoughtful and creative. And savvy with real estate.

jsq5

Do you live near a “pulse of innovation”? Do you feel inspired or ever-so-slightly squared? If so, please share your pictures and sly remarks.

 

Advertisements

One thought on “A Walk Through Journal Square (or Journal Squared)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s